Mike Isaac

Recent Posts by Mike Isaac

Apple’s iPad Ad Makes an Oscar Bid

oscars-statues-image-1Samsung may have had ads plastered all over the air on Oscar night, but Apple made sure to grab its share of the limelight.

The Cupertino company ran its latest iPad advertisement during Hollywood’s biggest awards show on Sunday evening, a cutesy, film-themed homage to its latest generations of the iPad.

Worth noting: This isn’t Apple’s first red-carpet appearance. The company has been running iPad ads since Oscar night 2010, where Steve Jobs himself showed up at the awards ceremony.

Enjoy:


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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