Mike Isaac

Recent Posts by Mike Isaac

Mozilla to Block Third-Party Cookies in Firefox

The Mozilla Foundation, makers of the popular Firefox Web browser, will begin to block third-party advertising cookies by default, a move sure to upset online advertisers who rely on behavioral audience tracking to better serve online ads. The move is in line with that of Apple’s Safari, which has blocked third-party cookies for a long time, yet diverges from Google’s Chrome browser, which allows cookies of all types.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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