Peter Kafka

Recent Posts by Peter Kafka

Gizmodo Boss Joe Brown Goes (Back) to Wired

joe brownWired, the Conde Nast tech title, continues an overhaul that began last fall: Joe Brown, the top editor at Gawker Media’s Gizmodo tech site, is joining up.

Brown will be Wired’s “New York editor,” a new role that will have him weighing in on the brand’s magazine, tablet edition and website. It’s his second time at Wired, where he had previously worked as a deputy to then-gadget-boss Mark McClusky. McClusky now runs the company’s website, under new editor in chief Scott Dadich.

Gawker Media owner Nick Denton hasn’t named a replacement for Brown, who ran the site for the last two years; veteran Gizmodo editor Joel Johnson will lead a search for a new editor. “We’re looking for someone with design background,” Denton said.

This one seems like an amicable Denton/editor breakup. Here’s Brown’s take, delivered via IM (he’s still a Gawker employee, after all): “I’ve had an amazing few years at Gizmodo — the team here is among the best in any business, and I love them like family. But I am pumped about going home to Wired. With Scott and the team he’s put in place, it’s like we’re getting the band back together.” (Update: And here’s more from Brown, who is also an extremely patient Pai Gow poker tutor.)

And here’s more from Denton, also via IM (because, see above): “Gizmodo began as the online embodiment of the Fetish section of Wired. And it’s a good time to recover that central purpose: the cataloging of beautiful things. Especially with image annotation on the new Kinja platform. Applications for [the] EIC role should go to joel At gizmodo dot com.”


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik