At SXSW It’s All About How You Arrive, Startups Hope

At South by Southwest it’s not just about mingling with hoodie-sporting digerati and beta testing their latest apps, it’s equally important how you arrive. At least that’s what startups like Silvercar, SideCar and Tagged are hoping.

Banking on transportation as the great equalizer of the week-long music, film and technology conference that starts next week in Austin, Texas–namely, the need for every attendee to get from the airport to the conference and dozens of venues–a handful of startups are offering new services or extended existing ones in their quest to woo early adopters as users, and (they hope), ambassadors.

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