Mike Isaac

Recent Posts by Mike Isaac

Facebook Updates Marketer’s Tools for Improved Ad Targeting

Facebook announced on Wednesday an expansion of the company’s “custom audiences tool,” which helps marketers better target ads to Facebook users, based on their purchasing habits. The update, as was first reported by Ad Age, will allow businesses to work with third-party marketing-data companies Datalogix, Epsilon, Acxiom and BlueKai.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”