Mike Isaac

Recent Posts by Mike Isaac

Facebook Updates Marketer’s Tools for Improved Ad Targeting

Facebook announced on Wednesday an expansion of the company’s “custom audiences tool,” which helps marketers better target ads to Facebook users, based on their purchasing habits. The update, as was first reported by Ad Age, will allow businesses to work with third-party marketing-data companies Datalogix, Epsilon, Acxiom and BlueKai.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik