Ina Fried

Recent Posts by Ina Fried

AT&T Attacks T-Mobile in New Ad, Says Rival the One Dropping More Calls

After enduring years of attacks from T-Mobile, AT&T this week unleashed a rebuttal ad taking shots at its smaller rival.

AT&T's anti-T-Mobile ad

In ads that ran in major papers this starting on Thursday, AT&T claims T-Mobile drops twice as many calls and has 50 percent slower download speeds. The ads, AT&T says, are a response to T-Mobile’s years of attack ads rather than any one particular spot.

“T-Mobile’s advertising is a combination of being misguided and just plain wrong,” AT&T said in a statement. “This is just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them.”

T-Mobile says that AT&T’s move shows it has found a sore spot.

“Looks like we struck a chord,” CMO Mike Sievert said in a statement. “AT&T doth protest too much. Glad they’re spending their money to print our name.”

And, of course, it wasn’t so long ago that AT&T was trying to buy the company whose network it is now is attacking.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik