Ina Fried

Recent Posts by Ina Fried

Rovio Looks Beyond Angry Birds With The Croods, a Movie Tie-In Game

Continuing its effort to create hits beyond the Angry Birds, Rovio announced plans Friday for The Croods, a game tied to the DreamWorks Animation movie of the same name.

Rovio The Croods

The game, which is slated to arrive March 14, is the latest collaboration with DreamWorks, as Rovio also did Angry Birds Rio — a tie-in with the movie “Rio.”

Last year, Rovio released Amazing Alex, its first big non-Angry Birds title since the avians took off. It flew to the top of the charts, like other Rovio titles, but quickly came back to earth.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web