Kara Swisher

Recent Posts by Kara Swisher

Study: Consumers Don’t Heart Same-Day Delivery as Much as Retailers Think

According to a new survey from the Boston Consulting Group, “consumers are much more interested in free delivery and lower prices than in the same-day delivery of goods ordered online.” Although many online retailers have jumped to offer this feature, the study of 1,500 consumers found that only 9 percent said same-day delivery was a key factor in online retail satisfaction. Free delivery and low prices scored significantly higher, although “affluent millennials” — shoppers from 18 to 34 years old and with a household income exceeding $150,000 — were more likely to respond to same-day delivery offerings.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus