Study: Consumers Don’t Heart Same-Day Delivery as Much as Retailers Think

According to a new survey from the Boston Consulting Group, “consumers are much more interested in free delivery and lower prices than in the same-day delivery of goods ordered online.” Although many online retailers have jumped to offer this feature, the study of 1,500 consumers found that only 9 percent said same-day delivery was a key factor in online retail satisfaction. Free delivery and low prices scored significantly higher, although “affluent millennials” — shoppers from 18 to 34 years old and with a household income exceeding $150,000 — were more likely to respond to same-day delivery offerings.