Liz Gannes

Recent Posts by Liz Gannes

Basis Sensor-Loaded Health Tracker Snags $11.5M

Basis, maker of a health-tracking wristband that goes beyond the pedometer-like limitations of its many competitors, has raised $11.5 million in Series B funding led by Mayfield Fund. In addition to tracking a wearer’s motion, the back of the Basis watch face has sensors that detect heart rate, perspiration and skin temperature. Basis doesn’t have mobile apps yet, oddly, but they’re in the works.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus