Eric Johnson

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Matter Accelerator Announces First Class of Media Startups

Matter, an accelerator centered around for-profit media entrepreneurship, announced today the first six startups that will receive a $50,000 investment and three months of mentorship in San Francisco. The startups are: YouTube analytics platform ChannelMeter, news discovery app InkFold, citizen watchdog-journalism project OpenWatch, text-to-audio newsreader SpokenLayer, video playlist builder/broadcaster Station Creator, and “interactive storytelling” project Zeega. Matter’s partners and backers include the Knight Foundation, KQED and PRX. Its CEO, Corey Ford, spoke with AllThingsD in December about those partners and the accelerator’s goals.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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