Recommendation Engine Outbrain Acquires Editorial Data Startup Visual Revenue

Outbrain, a content-recommendation startup based in New York, is acquiring Visual Revenue, a startup that gives editors of news sites tools and data to help with decision-making when setting up page layouts online.

Here’s how Visual Revenue works: When an editor is deciding on the layout for a page, Visual Revenue uses data to predict how well a story will do given its placement, includes a number of automated tools like switching between headlines until it finds the most effective one, and tracks performance.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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