Recommendation Engine Outbrain Acquires Editorial Data Startup Visual Revenue
Outbrain, a content-recommendation startup based in New York, is acquiring Visual Revenue, a startup that gives editors of news sites tools and data to help with decision-making when setting up page layouts online.
Here’s how Visual Revenue works: When an editor is deciding on the layout for a page, Visual Revenue uses data to predict how well a story will do given its placement, includes a number of automated tools like switching between headlines until it finds the most effective one, and tracks performance.
