Matthew Lynley, Reporter, The Wall Street Journal

Recommendation Engine Outbrain Acquires Editorial Data Startup Visual Revenue

March 7, 2013 at 9:53 am PT

Outbrain, a content-recommendation startup based in New York, is acquiring Visual Revenue, a startup that gives editors of news sites tools and data to help with decision-making when setting up page layouts online.

Here’s how Visual Revenue works: When an editor is deciding on the layout for a page, Visual Revenue uses data to predict how well a story will do given its placement, includes a number of automated tools like switching between headlines until it finds the most effective one, and tracks performance.

Read the rest of this post on the original site »

Tagged with: acquisitions, Matthew Lynley, Outbrain, start-ups, The Wall Street Journal, Visual Revenue

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