Kara Swisher

Recent Posts by Kara Swisher

Attention SXSW Hipsters: Watch This Video and Get Some Much-Needed Help


I have loved this video since it appeared on YouTube a few weeks ago, and now I have a chance to post it in context, as I recover from Day #1 at the SXSW interactive festival in Austin, Texas.

As I wrote in a broader cultural post about the annual event for Vanity Fair this week:

“No matter how young you are, you’re too old for SXSW. I already feel about 136 or so getting on the plane headed to Austin from San Francisco. It’s loaded down with fresh-faced hipsters, all eager to make a splash at the interactive part of the annual festival, with the enthusiasm of out-of-control puppies headed for the park, pulling on their leashes.”

That’s a perfect segue into this video, which asks the important question: “Are you ironic? Do you have a beard? You may be suffering from HIPSTER. Luckily, there’s a cure.”

By the way, from the looks of things at SXSW, where I always feel as if I am in some endless indie loop of “Girls” on HBO, this really will help:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus