Kara Swisher

Recent Posts by Kara Swisher

WordPress’s Matt Mullenweg Talks About Future of Blogging in a SXSW Pedicab

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Yesterday, I did an interview session at the SXSW interactive festival in Austin with Matt Mullenweg, where we discussed the lofty topic of the future of blogging.

He’d know, as the founder of Automattic, the company behind the giant blog-hosting platform WordPress.com, which powers a lot of websites big and small (like this one, which is both!).

We talked about a lot of topics onstage, including the recent work-from-home debate (he’s for it), new trends in Web design and software, to-sell-or-not-to-sell, and, of course, the importance of mobile to the ecosystem.

Before the session, I did a little pre-interview video with the always affable entrepreneur as we rode through the streets of the Texas capital in a pedicab.

Here you go:

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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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