John Paczkowski

Recent Posts by John Paczkowski

Mysterious Partner Buys 1 Million BlackBerry 10 Devices

TopSecretBlackBerry just won its biggest vote of confidence yet: A massive order for handsets running its next-generation operating system. The company said Wednesday that an “established partner” had agreed to buy 1 million BlackBerry 10 devices. The deal marks the largest-ever single purchase order in BlackBerry’s history, according to the company.

Who is this mysterious “established partner,” and why is BlackBerry concealing its identity? The company refuses to say. “We are bound by confidentiality and cannot disclose our partner’s name,” BlackBerry spokesman Adam Emery told AllThingsD.

So, for the time being, the purchaser’s identity will remain unknown. But 1 million BlackBerrys is a hell of a big smartphone order. Military? Government? Some foreign entity? Or simply a carrier? I’m sure we’ll hear soon enough.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web