Mike Isaac

Recent Posts by Mike Isaac

Q&A Site Formspring Shuts Down

Formspring, the anonymous question-and-answer site launched close to three-and-a-half years ago, is closing its doors, the company announced in a blog post on Friday. While massively popular in the startup’s early days, Formspring failed to continue growing its user base and engagement, despite hosting more than 30 million people on its platform. “While we’ve had great success in reaching a broad audience, it’s been challenging to sustain the resources needed to keep the lights on,” founder and CEO Ade Olonoh wrote. The news was first reported by TechCrunch.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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