Apple Suffers Setback in Dispute Over iPhone Name in Mexico

A Mexican technology services company is hoping to reap compensation from Apple and local mobile operators for the use of its brand name — Ifone — after Mexico’s Supreme Court upheld a ruling that the local firm owns and makes proper use of the brand in the country. The dispute with the maker of iPhones originated in 2009 when Apple attempted to register its phone name in Mexico, only to be told by the Mexican Industrial Property Institute that the name was already taken.

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