GOP Taps Tech Allies to Narrow Digital Gap
The Republican Party is working with Silicon Valley investors on a venture, backed by political strategist Karl Rove, to create a digital platform for targeting voters and donors, an effort that is adding to tensions between the party’s establishment and its insurgent wings.
The talks on a new technology effort come as the Republican National Committee prepares to roll out an overall blueprint Monday for reviving the GOP after last year’s losses. As part of that effort, the RNC, the party’s main campaign arm, is trying to make up ground on the digital front against Democrats, who proved far more tech-savvy during the 2012 campaign.
