Sorry, Gotta Take This Call. It’s … Tip-Off Time for the Dallas Mavericks.
Sports nuts — they’re everywhere. And now they can be even more attuned to the comings and goings and winnings and losings of their beloved teams.
A partnership between the Web app configuring service IFTTT and ESPN will allow people to get emails, push notifications, calls, instant messages and more to alert them to news from their favorite sports teams.
The release comes in time for March Madness and much news around NFL free agents. So, for example, IFTTT can arrange for ESPN to call when the Dallas Mavericks tip off, to save any article about the Duke Blue Devils to the Pocket app, or even to keep a log of Boston Red Sox final scores in a Google Drive spreadsheet.
ESPN approached the young startup IFTTT (say it like “lift” without the “l”) to do something similar around the Olympics last summer. The sports network is IFTTT’s first and only major media partner so far, though CEO Linden Tibbets said more were in the works.
Last time we talked to IFTTT, the company had raised $7 million in a round led by Andreessen Horowitz. Soon, they’ll introduce their own mobile app, Tibbets said.