Liz Gannes

Recent Posts by Liz Gannes

Airbnb Beefs Up Mobile Team With Hires From Apple and Voxer

Justin Santamaria and Gustaf Alstromer

Justin Santamaria and Gustaf Alstromer

Everybody in tech is all “mobilemobilemobile” these days, but that’s perhaps even more true for Airbnb, given that it’s all about coordinating travel on the go. The company now gets 37 percent of its usage on mobile — it’s less about accommodation browsing, more about interaction between hosts and guests — up from 26 percent last fall.

In recent months, Airbnb has made significant additions to its mobile team, the company tells AllThingsD. It snagged Justin Santamaria, who was at Apple for nearly 10 years and was one of the first engineers on the iPhone, leading development on products like iMessage. Santamaria’s title at Airbnb is “mobile product lead.”

Plus, Gustaf Alstromer joined Airbnb from Voxer, where he won a reputation as one of tech’s leading “growth hackers” for getting the walkie-talkie app hundreds of thousands of downloads per day. Airbnb’s mobile apps have been downloaded 2.5 million times, the company said, up from one million for the iPhone app last fall. Alstromer’s new title is “head of growth.”


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web