YouTube’s Vast Ocean
I also saw the trend of video, and realized there were problems with it, because it was really hard to discover the video that would be really important to you. I was going to YouTube, where there are probably thousands of hours of stuff that would be important to me, but I could never discover it in that vast ocean. So we decided we would start sort of a Pandora for video.
— Newark mayor Cory Booker on his video startup, #waywire