Marin IPO Highlights Strength of Marketing Software

Marin Software, the latest in a string of initial public offerings of marketing software companies, came out today with a strong start, showing that investors are eager for new ways to tap into the shift of advertising dollars into the digital world.

While several marketing software developers have had strong IPOs in recent months, Marin is one of just a few IPO-bound marketers focused specifically on advertising technology.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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