King.com Rebrands Itself as “King”
Casual game publisher King.com says it’s changing its name to King, underscoring the importance of mobile and social game play to the 10-year-old company. Promotions for King’s mobile and Facebook hit Candy Crush Saga have been unavoidable at this years Game Developers Conference, but CEO Riccardo Zacconi said only a tiny minority of the company’s 150 Web titles have been ported to other platforms so far. However, more games for those destinations are on the way, Zacconi said. King has drawn 108 million players into its network, according to a press release.