Walmart to Test In-Store Locker Service
Walmart will soon install lockers for in-store item pickup in a number of its physical locations, the company said, joining a number of major companies in combining online shopping with brick-and-mortar establishments.
The initiative, announced at a small event at its San Bruno, Calif., offices on Tuesday, will begin to roll out in a limited capacity starting this summer. Initially, the company expects to install lockers in only “a few dozen stores,” according to SVP of Walmart Innovations Jeff McAllister, to see how customers respond to the program.
The move follows a larger trend of trying to bridge the divide between digital and physical, aiming to better capture the portion of the general public who continue to shop online and don’t necessarily enjoy the in-store browsing and shopping experience.
Internet retail giant Amazon has already installed a series of lockers at public locations across the country. Other companies are also dabbling in the space; Google acquired BufferBox late last year, which offers a similar locker pickup service, while eBay, UPS and ShopRunner all offer comparable services as well.