Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Apples, Not Apps

This video, an ad for Somersby Cider, does a very clever spoof of an Apple Store to sell its libations.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus