Kara Swisher

Recent Posts by Kara Swisher

Mango Health App That Games Taking Meds Launches With Target Partnership

San Francisco-based Mango Health — a new mobile app aimed at allowing people to manage their personal health by tracking medications and nutritional supplements they take — is launching after a 16-week pilot program and a strategic deal with retail giant Target. The app rewards users with gift cards or allows them to make charitable donations for correctly following their medical regimens by using game design concepts. Consumers can also check for interactions between medications, supplements and foods, and get dosage reminders. Mango has raised $3.1 million in seed funding from venture firms First Round Capital, Floodgate and Baseline Ventures, as well as angel investors Mark Pincus and Keith Rabois.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus