Ina Fried

Recent Posts by Ina Fried

Facebook Begins Big Ad Blitz To Tout Its New Android “Home”

Although Facebook Home won’t be available for another week or so, the social network has begun a major ad campaign pitching customers on its new Android software.

Facebook home ad cropped-feature

On its own mobile and desktop sites, Facebook is pushing its users through a variety of ads, including suggested posts, page posts, sponsored stories and logout page ads. Each of the ads directs users to Facebook’s main page for its mobile efforts.

Introduced on Thursday, Facebook Home is downloadable software for Android phones that adds a customized home screen, lock screen and app launcher. It is slated to be available April 12 for a handful of phones, and preloaded on the HTC First, a new $99 phone for AT&T.

The company is taking the Airplane spot it showed at Thursday’s launch event and airing it as a TV commercial, starting with today’s Final Four men’s college basketball games on CBS. Additional spots — all produced by ad firm Wieden + Kennedy, will come in the coming weeks, Facebook said.

Here’s a look at the commercial:


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik