Kara Swisher

Recent Posts by Kara Swisher

Online Ad Star Michael Barrett Joins HookLogic Board

Michael Barrett, former Yahoo revenue chief, has joined the board of HookLogic, a performance marketer to online shoppers. Previous to Yahoo, Barrett was CEO of supply-side ad platform Admeld, which was sold to Google. He was also a top exec at Fox Interactive Media, as well as AOL, GeoCities and Disney Online. Bain Capital Ventures backs New York-based HookLogic, which recently launched the Retail Search Exchange, a cost-per-click bid marketplace that helps product brands with search placement across a network of premium retailers.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google