Ina Fried

Recent Posts by Ina Fried

T-Mobile Hopes Trade-In Offer Will Lure iPhone Customers From Rivals

As it prepares to begin selling the iPhone 5 on Friday, T-Mobile is starting an aggressive program encouraging iPhone owners from other carriers to switch to T-Mo.

t-mobile-girl-holding-iphone

T-Mobile will offer a variety of discounts for those who trade in an iPhone 4, iPhone 4S or iPhone 5. The discounts come in the form of a lower upfront payment, bill credit, and discounts of the monthly device financing cost.

In each case, trading in an iPhone will bring the upfront cost down from $99 to zero, with additional credits depending on which model of iPhone is being traded in. The total savings can add up to hundreds of dollars.

“It really is the simplest and most affordable way to get into an iPhone 5,” T-Mobile Senior VP Andrew Sherrard said in an interview.

The trade-in offer is slated to run through June 16 — Father’s Day.

As for overall iPhone business, Sherrard said that T-Mobile is pleased with preorders, but declined to say how many had come in.

“We’re really happy and pleased with how that’s going,” Sherrard said. “We think we are going to see some good traffic in our stores on Friday and Saturday.”

T-Mobile will start selling the iPhone 5 at 9 am local time on Friday.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik