Kara Swisher

Recent Posts by Kara Swisher

SV VC Accel Also Hires Marketing Partner, This Time From Yelp

Accel Partners has hired Stephanie Ichinose, head of communications at Yelp, as its first marketing partner. But it’s not the first for Silicon Valley venture firms, which have been on a hiring spree in that department since Andreessen Horowitz nabbed high-profile exec Margit Wennmachers several years ago to give the firm an even higher profile. Since then, Sequoia Capital, Kleiner Perkins and Khosla Ventures have all added top PR and marketing execs to help with communications for their various startups. Accel said Ichinose “will be responsible for managing the Accel Partners brand and advising entrepreneurs in the Accel portfolio on their strategic positioning and communications strategies.” In other words, Accel! Along with her work at the online recommendation service, Ichinose has also worked at Yahoo and Sony Computer Entertainment America.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google