Mike Isaac

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Google, Millennial Media Ad Execs Dish on Their Favorite “Native” Campaigns

spillman_spero2

Asa Mathat / AllThingsD.com

Go native!

It’s the ad industry buzzword that has been circulating in recent years, the term for ads created by companies that look more like content and less like a traditional advertisement. And believe it or not, some of those native ads are actually quite good.

For a quick taste, check out a clip featuring Google’s Jason Spero and Millennial Media’s Mollie Spilman, two industry vets talking at D: Dive Into Mobile about a few of their recent favorite native campaigns:


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