Arik Hesseldahl

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Intel Acquires API Manager Mashery

mashery_logo-featureMarking another move in its ongoing shift toward playing a bigger part in software, chip giant Intel is acquiring Mashery, a cloud-based manager of Application Programming Interfaces, or APIs.

First reported by ReadWrite, the deal will bring Mashery’s 125 employees into Intel’s services division. APIs are the keys to working with different cloud services and software. For developers, access to an API is usually the first step to building enhancements and ancillary services and features, or getting two services working together.

Mashery had raised more than $34 million, according to Crunchbase, the most recent of which was a $12 million venture round led by OpenView Ventures and Cisco Systems. Prior investors include First Round Capital and Formative Ventures. Financial terms of the deal have not been disclosed.

The deal represents another example of Intel’s shift toward software development and away from a pure focus on building chips. In 2010 Intel acquired the software security firm McAfee for $7.7 billion. The idea behind that deal was to marry Intel chips that go into PCs and servers and other devices with McAfee’s various security capabilities.

The software and services group, which includes both McAfee and Wind River Systems, which Intel acquired in 2009 and which is run by Renée James, is a relatively small unit within Intel. In 2012, the company reported sales just under $2.4 billion, or about 4.5 percent of revenue. The group reported an $11 million operating loss according to Intel’s latest 10-K filing with the U.S. Securities and Exchange Commission.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus