Video Network Alloy Bulks Up by Buying DBG
Last month Web video network Alloy Digital raised $30 million. Maybe this is where some of that is going: Alloy has acquired rival DBG.
The move will give the combined company a reach of 80 million, says Alloy CEO Matt Diamond. DBG co-founder and CEO Chris Young will come aboard as Alloy’s new chief marketing officer. Videoink covered the story earlier.
Both companies make most of their money connecting advertisers, video owners and video watchers, but both companies have also been taking stabs at creating and/or owning video content themselves. Alloy, for instance, now owns YouTube sensation Smosh; and two years ago DBG footed the bill for “The Confession,” a “24”-like Web series starring Kiefer Sutherland.