FTV, Elevation Put $38 Million Into Advertising Dashboard MarketShare
That complexity is good for MarketShare, which bills itself as “the industry’s leading cross-media predictive analytics firm.”
In English, that means the company sells software to advertisers that helps them figure how much money they should be spending on campaigns, and where to put those dollars; this year it says it will help direct $50 billion in spending.
Now MarketShare has more money for itself: It has closed a $38 million round led by FTV Capital; earlier investors, including Elevation Partners, who had previously put $32 million into the L.A.-based company, are also in.
Co-CEO Wes Nichols says he’ll use the money on R&D and tech, as well as expansion in Europe and Asia; some of the case may also go into acquisitions, he says.