Peter Kafka

Recent Posts by Peter Kafka

Apple’s New iPhone Ad Says Nothing, and It’s Great

Apple’s newest iPhone ad is one minute long. It has a single sentence of voiceover dialogue. It conveys no information about the iPhone 5’s capabilities.

I have no idea if it will help Tim Cook sell a single extra handset. But it is a wonderful piece of moviemaking.

No need to say anything else:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus