Peter Kafka

Recent Posts by Peter Kafka

Apple’s New iPhone Ad Says Nothing, and It’s Great

Apple’s newest iPhone ad is one minute long. It has a single sentence of voiceover dialogue. It conveys no information about the iPhone 5’s capabilities.

I have no idea if it will help Tim Cook sell a single extra handset. But it is a wonderful piece of moviemaking.

No need to say anything else:


Latest Video

View all videos »

Search »

Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”