Pict Launches Pretty Tools for Brands to Create “Shoppable Photos”
Pict today launches a set of free (for the moment) Web and mobile tools for brands to publish photos that include product information and sharing links to Pinterest and elsewhere. So, instead of a flat photo, this is a sort of embeddable rich media object (on Facebook, it looks like a video, where users click to play). Pict is backed by Lowercase Capital, Forerunner Ventures, Opus Capital, Angelpad, 500 Startups and others.