Liz Gannes

Recent Posts by Liz Gannes

Madison Color Raises $4M for Home Hair Care

As the tech industry scratches its metaphorical head and wonders what needs transforming today, perhaps the answer is at its metaphorical fingertips: Home hair care.

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Shutterstock/YuriyZhuravov

A yet-to-launch company called Madison Color says it will source its own healthier and less harmful products, and will help people buy them via personalized color-matching mobile apps, stylist consultations and other modern e-commerce sorts of things.

Madison Color’s CEO is Amy Errett, formerly a venture capitalist at Maveron, and before that CEO of Olivia. The founding team includes Zynga co-founder Andrew Trader.

“We felt like there was a big opportunity relative to a market that’s had zero innovation,” Errett said in an interview today, quoting industry numbers that place the U.S. home hair care market at $48 billion, including $15 billion for hair color and 45 million women who color their hair at home.

Set to launch its first hair color products in the fall, Madison Color has raised $4 million in Series A funding led by True Ventures and including Maveron.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik