Liz Gannes

Recent Posts by Liz Gannes

Madison Color Raises $4M for Home Hair Care

As the tech industry scratches its metaphorical head and wonders what needs transforming today, perhaps the answer is at its metaphorical fingertips: Home hair care.



A yet-to-launch company called Madison Color says it will source its own healthier and less harmful products, and will help people buy them via personalized color-matching mobile apps, stylist consultations and other modern e-commerce sorts of things.

Madison Color’s CEO is Amy Errett, formerly a venture capitalist at Maveron, and before that CEO of Olivia. The founding team includes Zynga co-founder Andrew Trader.

“We felt like there was a big opportunity relative to a market that’s had zero innovation,” Errett said in an interview today, quoting industry numbers that place the U.S. home hair care market at $48 billion, including $15 billion for hair color and 45 million women who color their hair at home.

Set to launch its first hair color products in the fall, Madison Color has raised $4 million in Series A funding led by True Ventures and including Maveron.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus