Ina Fried

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Microsoft Takes Hard Edge Against Android, iPhone in Latest Windows Phone Ad

One of Windows Phone’s biggest challenges remains convincing buyers that the iPhone and Android aren’t the only options.

Windows Phone Lumia fight ad-feature

With a new TV ad, Microsoft is trying a little humor to make that point.

The ad depicts a wedding filled with smartphone fanboys and fangirls who break into a fight over whose phone is best. Two staff members look on with their colorful Lumia 920s and wonder if the wedding guests might feel differently if they had tried their phone.

“We have our own fans, of course,” Microsoft’s Michael Stroh said in a blog post. “And while they may be outnumbered (for now), they’re no less proud and routinely urge us to do more to get the word out about Windows Phone … There are choices. iPhone and Android smartphones aren’t the only — or even best — options out there for all smartphone buyers.”

The ad, posted below, debuted during the “Today” show on Monday, and is due for a national TV run.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work