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The New Motorola Is Still Looking to Accessorize

Under Google, Motorola has exited markets, cut thousands of jobs, and sold its cable set-top box unit.

Motorola sonic blade-feature

But the company has apparently decided to stick with its business of making accessories that complement its phones. Motorola is putting the finishing touches on a new lineup of Bluetooth headsets and other add-ons.

Twitter user @evleaks, known for accurately predicting past moves, posted a photo on Friday of several new audio accessories under the “Sonic” brand name. Products include the Sonic Boom and Sonic Sliver II earpieces, as well as a Sonic Hub and Sonic Buds Bluetooth headphones.

Motorola is also working on a new external battery unit, tentatively being slated to carry the Atomic brand name, according to sources. That unit is designed to play on the need for better battery life, a focus at Motorola that predates the Google acquisition.

However, both the Atomic and Sonic names are still subject to change before launch, a source cautioned.

While the arrival of a new lineup of headsets and a battery charger isn’t exactly earth-shattering, it suggests that the new Motorola is interested in continuing in the business.

Company watchers have been studying each move to get a sense for what the new Google-run Motorola will look like.

A Motorola spokesman declined to comment.

Without giving details, Google executives, including CEO Larry Page, have been talking up the company’s coming products.

Asked at the recent D: Dive Into Mobile whether Motorola would be focused solely on phones, Google Chairman Eric Schmidt said: “Think of it as phones-plus.”

Expect to hear more about Motorola’s future at our D11 conference at the end of May, where Motorola Mobility CEO Dennis Woodside and SVP Regina Dugan will be interviewed onstage.

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