Nielsen Gets Digital to Track Online TV Viewers
Nielsen is expected to announce Tuesday that it is testing a tool to measure online viewing of TV shows, the latest step in the company’s efforts to improve how it tracks digital audiences.
Broadcast and cable networks, including NBC, Fox, ABC, Univision, Discovery and A+E, have signed up for the pilot program for “Nielsen Digital Program Ratings,” which will happen over the next few months before a broader commercial rollout later this year.