Asana Would Like to Help Larger Companies Collaborate, Too
What’s up with Asana, the work coordination startup from former Facebookers, including co-founder Dustin Moskovitz?
The new Asana Organizations includes more traditional management tools, with executives being able to see across multiple departments, and IT departments getting access to administration tools. Now anyone who creates an Asana account using a company’s email address will be automatically added to their org, and get to see all the various groups their coworkers are using.
Today, Asana is used by lots of tech companies — Airbnb, Uber, Foursquare, Pinterest — as well as teams in industries like healthcare and real estate.
“Any company that’s organizing on email, Asana is a better way to do that,” said co-founder Justin Rosenstein.
But he’s also used to telling people not to think of Asana as Facebook for business. “The social graph is around people. Asana is around work,” Rosenstein said. “We always say, if we wanted to do Facebook for business, we would have stayed at Facebook.”
However, as Asana tries to become more of an enterprise software provider, the company isn’t planning to build a traditional sales organization. “We’re not planning to do sales flying around the country,” said Asana operations manager Kenny Van Zant. “It’s still mostly bottom-up.”