Shares Waver as Facebook Makes Its Q1 Numbers
And it’s a slight miss on profits while coming in just above estimates on revenue: Profit of 12 cents per share on revenue of $1.458 billion. The Street’s consensus was 13 cents on revenue of $1.44 billion.
Canned quote from the CEO, ahoy. “We’ve made a lot of progress in the first few months of the year,” said Mark Zuckerberg, Facebook founder and CEO. “We have seen strong growth and engagement across our community and launched several exciting products.”
On to mobile ad revenue growth. Unless you’ve been asleep for the past two years, you know the world is shifting from desktop to mobile. So Facebook’s mobile ad revenue numbers are ones to watch.
Facebook’s mobile ad sales accounted for 30 percent of overall ad sales, compared to the fourth quarter of last year where it accounted for 23 percent of overall ad sales. Quite the jump — much larger than expected.
Also of note: Facebook’s monthly active and daily active user numbers. MAUs came in at 1.11 billion as of Q1 count, while DAUs were at 665 million. That’s compared to 1.06 billion and 618 million, respectively, at the end of Q4.
Just like we thought, mobile MAUs are still on the rise, coming in at 751 million, a massive 54 percent jump year over year.
Shares of Facebook were wavering up and down in afterhours at $27.15 at around 1:15 pm PT, down about .25 percent from close.