Lauren Goode

Recent Posts by Lauren Goode

Social-Shopping Website OpenSky Relaunches as Full-Fledged Online Marketplace

OpenSky, the two-year-old e-commerce site that took a stab at social shopping by allowing members to follow celebrity and expert curators, has relaunched as a full-fledged marketplace for small businesses. Merchants can open up their own “stores” on the site for free, and can sell to OpenSky’s 2.5 million members, with OpenSky taking a commission on items sold — like Etsy, but with a social twist, more established sellers and a much smaller community of shoppers. Items listed range from cosmetics to clothing to kitchen supplies. OpenSky is based in New York and has raised nearly $50 million in venture capital funding to date.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google