Lauren Goode

Recent Posts by Lauren Goode

Social-Shopping Website OpenSky Relaunches as Full-Fledged Online Marketplace

OpenSky, the two-year-old e-commerce site that took a stab at social shopping by allowing members to follow celebrity and expert curators, has relaunched as a full-fledged marketplace for small businesses. Merchants can open up their own “stores” on the site for free, and can sell to OpenSky’s 2.5 million members, with OpenSky taking a commission on items sold — like Etsy, but with a social twist, more established sellers and a much smaller community of shoppers. Items listed range from cosmetics to clothing to kitchen supplies. OpenSky is based in New York and has raised nearly $50 million in venture capital funding to date.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus