Social-Shopping Website OpenSky Relaunches as Full-Fledged Online Marketplace
OpenSky, the two-year-old e-commerce site that took a stab at social shopping by allowing members to follow celebrity and expert curators, has relaunched as a full-fledged marketplace for small businesses. Merchants can open up their own “stores” on the site for free, and can sell to OpenSky’s 2.5 million members, with OpenSky taking a commission on items sold — like Etsy, but with a social twist, more established sellers and a much smaller community of shoppers. Items listed range from cosmetics to clothing to kitchen supplies. OpenSky is based in New York and has raised nearly $50 million in venture capital funding to date.