Ina Fried

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Nokia’s Latest, the Aluminum-Clad Lumia 925, Heads for T-Mobile USA and Vodafone

At a press event in London on Tuesday, Nokia is showing off the Lumia 925, a new variant of its flagship Windows Phone.

Nokia Lumia 925

The aluminum-clad phone is similar to the Lumia 920 that has been sold for months at AT&T, as well as the just-introduced Lumia 928 for Verizon. The new phone, being introduced globally and headed here to T-Mobile, features a few new twists.

In addition to its different outer shell, the 925 features an improved camera with a sixth lens (other recent high-end Lumia models have five). The added lens helps better capture natural light.

On the software side, the company is offering what it calls Nokia Smart Camera — a feature that captures 10 images at once, offering the ability to choose the best shot or blend the results into an action shot or one with motion focus. Nokia said the software-based camera features would also be made available for all of Nokia’s other Windows Phone 8 products sometime in the third quarter.

The Lumia 925 is due to go on sale in Europe in June, with T-Mobile’s U.S. launch likely to be the following week. It is priced at 469 euros ($608), though Nokia U.S. head Matt Rothschild said he expected T-Mobile’s upfront price to be under $100.

“We expect really aggressive pricing,” Rothschild said.

With the launch of this phone, the recent announcement of the Lumia 928 at Verizon, as well as the entry-level Lumia 521, also headed for T-Mobile, Rothschild said that Nokia’s U.S. operation has plenty to keep it busy in the months ahead.

Nokia has struggled to make the same kind of inroads in the U.S. market that it has seen in some other places, but Rothschild said he is pleased with where the company finds itself.

“From where we were … basically starting from scratch with Lumia and Windows Phone, I couldn’t be happier with our progress,” Rothschild said.


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