EA Opening New Los Angeles Game Studio

Electronic Arts Inc., fresh off announcing it cut 10 percent of its workforce to trim costs, is investing in a new Los Angeles studio for its Stockholm-based DICE game developer with the goal of poaching talent from rivals like Activision Blizzard Inc.

The DICE unit, purchased by EA in the middle of the last decade, will be a key cog in the creation of a new series of “Star Wars” videogames. Walt Disney Co. announced last week that it enlisted EA to make “Star Wars” games weeks after closing its LucasArts games division.

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