Mike Isaac

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Google+ Gets a Bit More Pinteresting

NewGooglePlusGoogle introduced yet another design revamp for its Google+ social product at its I/O developer conference on Wednesday, the second visual overhaul for the service in about two years.

And guess what? Like many other startup visual layouts today, it’s beginning to look a lot like Pinterest.

Three-column design spreads the content — photos, video, etc. — across the whole screen instead of relegating it to the single column Google+ uses today. Something cool: Photos and video are dynamic, sometimes spreading out over the entire column view.

Like Instagram and Twitter, of course, Google+ wants to co-opt hashtags into its service more deeply — but with a slightly different take on them. Google can scan one of your entries — text or photo — and impressively add a few hashtags it thinks relevant to your post (delete-able, obviously). Click the hashtag, and you can go down the rabbit hole of conversation based on that given hashtag.

So it’s pretty! Now to see how many people actually want to use it.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik