Mike Isaac

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Google+ Gets a Bit More Pinteresting

NewGooglePlusGoogle introduced yet another design revamp for its Google+ social product at its I/O developer conference on Wednesday, the second visual overhaul for the service in about two years.

And guess what? Like many other startup visual layouts today, it’s beginning to look a lot like Pinterest.

Three-column design spreads the content — photos, video, etc. — across the whole screen instead of relegating it to the single column Google+ uses today. Something cool: Photos and video are dynamic, sometimes spreading out over the entire column view.

Like Instagram and Twitter, of course, Google+ wants to co-opt hashtags into its service more deeply — but with a slightly different take on them. Google can scan one of your entries — text or photo — and impressively add a few hashtags it thinks relevant to your post (delete-able, obviously). Click the hashtag, and you can go down the rabbit hole of conversation based on that given hashtag.

So it’s pretty! Now to see how many people actually want to use it.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus