John Paczkowski

Recent Posts by John Paczkowski

Apple Plans Fresh New Showcase Store for San Francisco

130510_SF-Union-Square_FV-3601_V2092-8_USQ_Elevation_03-2Apple opened its first San Francisco store in February of 2004, and now, nine years later, it’s planning an overhaul — by moving to a new location.

Apple recently submitted plans to San Francisco’s planning commission for a brand-new retail store at Stockton and Post on Union Square — home to many of the city’s luxury retailers. The new building (currently a Levi’s flagship store, which is moving to Market Street this summer) will be 24,819 square feet, about 45 percent larger than Apple’s current store at Stockton and Ellis. Apple figures it will require about 400 employees to operate, 50 more than its predecessor. And, as you can see from the embedded images, the store will boast a fresh design — big, open floors and lots of glass (imagine a massive, translucent Mac mini).

No word yet on a start date or even a ballpark timetable for the project.

“We’re thrilled to be working with the city of San Francisco on a new Apple retail store at Union Square,” Apple said in a statement to AllThingsD. “Our store on Stockton Street has welcomed over 13 million customers since it opened nine years ago, and we look forward to serving them in an amazing new location when this project is complete.”

130510_SF-Union-Square_FV-3601_V2092-9_USQ_Oblique_03-2


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus